Helen Telahun: Founder and CEO
With an Economics + Computer Science Joint major, a second major in Entrepreneurship and an uncanny knack for design, Helen spearheads the development and design of our product as well as external relations with customers, advisors and investors.
As a first generation immigrant and college student coming from a single parent home, Helen grew up helping her mother with their household finances. After taking a personal finance course in the fall of her sophomore year, she questioned how this vital information could be delivered in order to instill actual growth, habit changes and better financial health and wealth amongst underserved communities. The question turned into a mission and in Spring 22' she pursued Article 26 with the struggles her mother faced as a non-english speaking immigrant navigating the U.S. financial system, at the forefront of her mind and this mission.